Internet Marketing

As a leading Internet marketing company, Morton, Vardeman & Carlson’s experts know how to expand and promote your business online. Like any other traditional marketing strategy, Internet marketing includes customer service, public relations, information management, and sales. It has a number of advantages over other traditional marketing methods. Some of them are:

  • Often more cost effective and flexible than traditional advertising
  • 24/7 presence
  • Convenient research tool
  • Value added customer satisfaction
  • Standardized sales performance
  • Improved credibility
  • Ability to establish two-way communicative marketing
  • Less expensive market research
  • Opportunity to expand marketing
  • Worldwide popularity and accessibility
  • Diversified revenue streams

 

Commonly used Internet marketing practices are search engine optimization, pay per click advertising, blog marketing, e-mail marketing, affiliate marketing, news marketing and banner ads.

The Benefits of Internet Marketing

Cheaper and More Flexible

Internet advertising is far different from print advertising in that space is less expensive, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

24/7 Presence

No more turning customers away when it’s time to close shop, or posting a "closed for public holiday" note, or leaving an irritating message on your answering service specifying your business hours. Instead, direct prospects and customers to your website for information… anytime.

Convenience

It is far more convenient for a person to research a product or service on the Internet than it is to get in a car, drive somewhere, look it up or find someone to ask for information. Also, a potential customer won't have to wonder whether a call center agent has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like, and in their own privacy and comfort.

Added Value and Satisfaction

By providing convenience, a point of reference and individualized customer service, you ultimately add value to your offering, and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice, current industry news and general interest content. You become a trusted information source.

Standardized Sales Performance

Your website functions as your sales force by promoting your brand with consistency and by always presenting a unified message.

Credibility

A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the Internet for pre-purchase research to determine whether a particular supplier or brand is worthy of their patronage. The Internet also allows for viral marketing, where your website visitors spread positive word-of-mouth comments and feedback about your business.

Promote your "Brick 'n' Mortar" Presence

Getting lost trying to find a place can be frustrating for a potential customer. Publish a map on your site showing directions and landmarks graphically for your potential customer to print out when looking for your physical location.

Growth Opportunity

A website serves as a great place to refer potential investors, to illustrate what your company is about, what it has achieved and what it can achieve in future.

Two-Way Communicative Marketing

Customers can quickly and easily give feedback on your product and/or marketing approach. And it provides you the opportunity to react quickly to their comments and build customer relationships.

Cheap Market Research

You can use features on your website such as visitor polls, online surveys and your website statistics to mine critical information about their intents and interests, and to improve your content. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

Search Engine Optimization (SEO)

Morton, Vardeman & Carlson's primary focus is to identify Internet marketing solutions based on our clients’ demands and objectives and to provide the best solutions. We use proven SEO marketing tools and methods that will help our clients enjoy long-term keyword traffic, regardless of changes made by major search engines.

Our SEO marketing services include:

  • Keyword research
  • Professional search engine optimization
  • Copywriting services
  • Code optimization
  • Search engine submission
  • Building link popularity
  • Website design
  • Maintenance programs

 

Pay Per Click (PPC) / Paid Search

Pay per click (PPC) search engine advertising is an effective solution for acquiring a high rate of return on your investment. PPC provides targeted traffic to your website quickly and efficiently. When your specific keyword or phrase is entered into a search engine, your ad appears for that user. You only pay when your ad appears, and consequently the audience is very targeted and the ROI is extremely high.

Pay per click search engine advertising services offered by Morton, Vardeman & Carlson include:

  • Designing and maintaining online marketing campaigns
  • Creating promotional text, categories, locations and bid amounts
  • Initial account set-up
  • Identifying targeted keywords and phrases
  • Providing detailed monthly reports
  • Creating appealing keyword descriptions and title tags
  • Tracking website hits, leads and sales

 

Keeping your company’s budget and constraints in mind, our staff works to get you the most qualified traffic and thereby increase your website's visibility on major search engines. We work closely with your company to select the most appropriate keywords and bidding prices.

Blog Internet Marketing

Blogs can be an extremely effective way to drive potential customers to your site. A back link is placed on another site with content relevant to yours that is, in turn, directed toward your website. Links to your company’s website direct traffic from the linking point to your site and help you rank higher in search engines.

While back links are important, you need to consider quality versus quantity of links. Ten links from websites with content related to that on your site are far more valuable and effective than 1000 links from unrelated sites.

Placing carefully constructed content on relevant blogs and article directories is an effective way to link build. Our blog services are provided by our in-house blog writers, editors and web content developers who have expertise in a wide variety of business blogging topics. All blogs published by Morton, Vardeman & Carlson are search engine optimized for quick indexing by the search engines.

Our Approach to Internet Marketing 

Phase 1: Discovery

During the discovery phase, we make sure we understand your business before putting a new campaign into motion. We use a series of proprietary tools and processes to analyze your business on the Internet. This will uncover how your current website is positioned (if you already have a website), how to improve its performance, and how Internet marketing can be used to increase your business’ profitability.

Phase 2: Keyword research and analysis

Our experts identify your target market’s search behaviors and patterns by isolating the exact phrases that are being typed into a search engine. We determine what industry-specific content users are looking for, which search queries are being used to find it, and how often it is being sought.

By analyzing this information, we are able to provide keyword effectiveness index (KEI) results, identifying which industry-specific phrases are being highly searched with the fewest competitors.

Phase 3: Website optimization

Our writers optimize your web content in a structure that is attractive to visitors and search engines alike. Web optimization includes:

  • optimized anchor text for internal links
  • optimized html structure
  • optimized META keywords and description tags:
    • mandatory description and headline phrases
    • page’s primary target phrase
  • optimized word count and weight
  • search engine site map and robots.txt file.

 

Phase 4: Link Popularity and Link Building

We research an exhaustive list of sites, providing a link map analysis of your entire online business and marketing environment. We create keyword-rich company content to be used throughout the campaign process. We utilize multi-channels to create back links to your site including relative blogs, social media, article catalogs and manual submissions to search engines.

Phase 5: Analytics

It is essential to analyze the results of an Internet marketing campaign. We utilize Google Analytics as well as providing a customer portal with progressive reports on SE rankings and competition analysis.