Branding/Identity

Rushton & Company

Rushton & Company is one of Northeast Georgia’s largest accounting firms with broad expertise ranging from standard tax planning and preparation to sophisticated management advisory services and consulting in a number of specialized business areas.  

In the early 2000s, Morton Vardeman & Carlson helped launch a corporate brand for Rushton & Company that set a high standard for its growth plans. Today, Rushton has met its ambitious goals and is now one of the largest accounting firms north of Atlanta with a logo and brand that has twice evolved as the company continues to sharpen its focus and direction.  

 

Eagle Ranch

Eagle Ranch is a Christian-based children’s home for boys and girls between the ages of 8 and 18. The Ranch is a multi-faceted center – a safe haven, a home, a school and a counseling center – where children live for a season of their lives while their families learn to put their lives back together again.

Morton Vardeman & Carlson was originally hired by Eagle Ranch to promote its 25th anniversary in 2010. Our agency originally helped rebrand the Ranch, and today works with its in-house marketing staff as a consultant. MVC’s John Vardeman also has written and published a history of the Ranch in a book called On Eagle’s Wings.

Medlytix

Medlytix is an Atlanta-based healthcare consulting and technology company that utilizes predictive sciences, technology and business expertise to arm hospitals and other healthcare providers with powerful, cost-effective revenue cycle systems.

Through logo development and rebranding, Morton Vardeman & Carlson helped this Atlanta-based company expand its services to hospitals and medical practices across the country. MVC writers also have compiled technical papers and press releases for various industry-specific publications.

The Fockele Garden Company

Based in Gainesville, Georgia, The Fockele Garden Company serves clients throughout the Southeast. The company focuses on the maintenance and installation of commercial landscapes and residential gardens, and provides services such as irrigation systems, cisterns, custom water features, and stone work. For more information about the Fockele Garden Company, please call 770-532-7117 or visit www.fockelegardencompany.com.

Leadership Georgia

Leadership Georgia is an affiliate of the Georgia Chamber of Commerce which selects young leaders from across the state to participate in an intensive, year-long effort to exchange ideas, experiences and knowledge with the goal of building a better Georgia.

Stewart Melvin & Frost

Founded in 1936, Stewart Melvin & Frost specializes in business law, tax and estate planning, municipal bond financing, real estate transactions, litigation and mediation services. Located in Gainesville, Ga., the firm focuses primarily on the North Georgia area.Stewart Melvin & Frost is one of Northeast Georgia’s oldest and largest law firms. 

Morton Vardeman & Carlson led the firm through a first-time branding effort with a new logo, website and messaging in the early 2000s. The agency continues to work with the firm, an “uncommon practice,” in promoting its wide array of legal specialties and experts.

 

Hasty Pope, LLP

Hasty Pope is a family-run law firm with more than 100 years of combined experience in settling and litigating personal injury law suits.

Their experience, meticulous preparation, and desire to serve set them aside from other firms and is why their attorneys have been recognized multiple times in the "Super Lawyers" edition of Atlanta Magazine and named in the "Legal Elite" edition of Georgia Trend Magazine. They are truly advocates for their clients, helping them from the time of their accident through to the final verdict or settlement.

With offices in Atlanta, Canton, and Gainesville, they handle cases all over Georgia and the southeast. 

Greater Hall Chamber of Commerce

The Greater Hall Chamber of Commerce was founded in 1908 and serves the entire Hall County area and region, including the cities of Gainesville, Flowery Branch, Oakwood, Clermont, Gillsville, Lula, Braselton and Buford.

Choices Pregnancy Care Center

In 1987, the Choices Pregnancy Care Center staff opened their arms to women and their families facing a crisis pregnancy. Through the ongoing efforts of caring individuals, companies, and local organizations, they offer support to anyone who walks through their doors.

Choices is a faith-based non-profit organization serving in a compassionate, confidential atmosphere. All of their services are at no cost and are highly confidential.

 

Branding/Identity Development

We guide companies in forging a powerful visual and verbal presence for use in broadcast, print and online, written and spoken word that consistently communicates your values, strengths and objectives. Whether engineering a complete brand identity or designing a single product logo, we listen long and hard, analyze your market and objectives, then conceptualize and design to shape an identity package that will be positive and lasting.