John Vardeman

John Vardeman is president and primary owner of Morton, Vardeman & Carlson.

Prior to his involvement in the advertising business, John was a reporter and editor for the Atlanta Journal-Constitution. His newspaper career in Atlanta included work as an editor on the National Desk, where he was part of the special Atlanta Journal-Constitution team covering the 1988 Democratic National Convention in Atlanta.

Since returning to his hometown of Gainesville in 1989, John has authored a book, “On Eagles Wings”, which chronicles a true story of child abuse, courage and perseverance in the inspirational founding of Eagle Ranch, a boys’ home in Chestnut Mountain, Georgia. John also worked personally with former U.S. President Gerald Ford and an editorial team with Reader’s Digest magazine in 1978 and 1979 on the writing of Ford’s memoirs, “A Time to Heal.”

In part due to John’s work with Eagle Ranch as well as other volunteer activities, John was named Hall County’s Young Man of the Year for 1995.

John has served as a trustee with the Leadership Georgia organization, which trains and builds a network of emerging young leaders from across the state for future leadership roles. John and his wife, Tracy, have been involved with Leadership Georgia since 1996 when they were part of the organization’s 25th anniversary year. They also have served together as program chairs.

In another state level position, John was appointed in 2000 to serve on the Georgia Workforce Development Board.

In Gainesville, John has served as president of the Gainesville Rotary Club for 2002-03 as well as chairman of the Greater Hall Chamber of Commerce for 2005-06. He also has served on the boards of Eagle Ranch, the Family Relations Program, and Elachee Nature-Science Center.

A native of Gainesville, John is a graduate of Gainesville High School and the University of Georgia. John and Tracy have two children, Ella and Grady.

Tina Carlson

Long-time creative director and vice president, Tina’s role at Morton, Vardeman & Carlson expanded to executive vice president in 1999. As the driving force behind the creative direction, graphic design and copywriting for the agency’s clients, Tina understands how to position and brand clients strategically within their particular business environment.

Tina first joined Morton & Associates in 1980 as production manager, where she quickly put her writing and concepting expertise to work and became creative director within a year. She has helped shape and grow the agency from three employees with a primarily business-to business focus to 14 with a broad, full-service strategic marketing mission. Under her direction, the agency has won numerous ADDYS, as well as other national design, print and communications awards.

Tina is a former writer and feature editor with The Times newspaper, and she also worked with the Gainesville/Hall County Chamber of Commerce and as a freelance writer. She is a magna cum laude graduate of the Grady School of Journalism at the University of Georgia. Active in the community, she is past president of The Gateway Domestic Violence Center’s board of directors and The Quinlan Visual Arts Center board of trustees. She continues to serve on the Quinlan board and is a member of the advisory board of Gateway. In addition, Tina serves on the Greater Hall Chamber’s Vision 2030 Public Art committee.

Patrick Ceska

As senior account executive and partner, Patrick counsels a wide range of companies stretching from Maine to Florida and overseas as well.

With his broad business-to-business, consumer marketing and sales background, Patrick works with clients in developing comprehensive strategic marketing and implementation programs.

His language skills have solidified and secured several international clients. Patrick is bilingual in English and German and has basic knowledge of French. 
Patrick’s entry into the poultry industry began in the early 1990s when he joined the industry trade journal Poultry and Egg News as regional sales manager. Prior to joining MVC, he was the regional sales manager for Watt Publishing, the largest chain of industry magazines dedicated to the poultry industry.
Patrick currently serves as a board member on the U.S. Poultry & Egg Association’s IPPE Advisory Committee.  He also works closely with the USPE on various marketing projects, negotiating booth space contracts for clients attending the IPPE.  He also has assisted the Georgia Poultry Federation on a number of public relations promotional projects on behalf of the poultry industry.

In his community, he has served with the Greater Hall Chamber of Commerce, on the board of Friends of the Parks 1997 -2001 and Gateway House from 2000-2002, Challenged Child and the North Georgia Community Foundation. He is a graduate of the 2000 Leadership Hall organization in Gainesville, Ga.

Patrick is a graduate of Florida State University College of Business where he earned his degree in marketing and advertising.


Bryan Nicoll

Bryan Nicoll is Director of Digital Technologies.

Since joining MVC, Bryan has expanded our digital capabilities to include Search engine optimization, Search engine marketing and Social media marketing. Bryan has also grown our infrastructure to include a state-of-the-art Content management system and has leveraged Cloud computing to improve scalability, functionality and efficiency of digital technologies.

Bryan Nicoll was president of Web Department Inc. for more than thirteen years.

Bryan incorporated Web Department in 1997. Web Department provided a full range of Internet design and development services. Some notable projects include two PowerAde websites for Coca Cola, support for BellSouth’s Small Business division websites. Also, design, implementation and operation of seven ecommerce applications for Brigade Quartermasters in Kennesaw, Georgia. 

Prior to his position with Web Department, Bryan was an Engineering Manager in the printed circuit board fabrication industry. While an Engineering Manager, Bryan was part of a team assembled to design, construct and operate a state-of-the-art printed circuit board fabrication facility for Intergraph, a fortune 500 company located in Huntsville, Alabama. Bryan’s primary focus as an engineer was the Laser and CAD/CAM tools that enabled fabricators to manufacture denser, more sophisticated circuitry.

Bryan serves as an IT Consultant for Special Needs Schools of Gwinnett, a non-profit that specializes in working with children and adolescents who have diagnoses of developmental/neurological disabilities, and behavioral and emotional issues.

Bryan is a graduate of California State Polytechnic University in Pomona, California. He and Jo Beth reside in Suwanee, Georgia and have one child, Avery.

Tiffany Fessler

Tiffany Townsend Fessler is a senior account executive and public relations strategist at Morton Vardeman & Carlson. She has 15 years of experience working in public relations, marketing and advertising, specializing in media relations, writing and digital marketing. She has built awareness for business-to-business brands and consumer brands through strategic campaigns that reach target audiences in a wide variety of industries including healthcare, law, banking, travel and poultry.

Tiffany first joined Morton Vardeman & Carlson as a public relations account executive in 1999, and then moved to Atlanta working for Rountree Group, and then GCI Group, where she received the Bronze Anvil Award of Commendation for her work on Crowne Plaza’s “The Place to Meet” campaign.

She finally landed at Edelman, the largest independent PR firm in the world, where she helped lead the Southeastern tourism practice and later the U.S. childcare taskforce, handling baby brands such as Graco, Aprica and Teutonia. Coming back to MVC, Tiffany is tasked with developing strategic marketing plans and guiding client strategies through multiple channels.

Tiffany currently resides in Birmingham with her multi-generational family: husband Eric, son Marshall, mom Pat, and chocolate lab Mocha Java. She enjoys watching Disney movies, reading picture books and novels, cooking and building with Legos.

Jeff Butler

As Public Relations Account Executive, Jeff’s duties include compiling, writing and promoting our clients’ news through our PR News Bureau. He also provides support to the development and execution of strategic public relations plans.

Jeff, a Gainesville, Ga. native, has more than 20 years of writing experience for a daily newspaper and a national poultry trade newspaper.

He spent 12 years as a sports reporter and copy editor with The Times in Gainesville, where he was honored with more than 30 writing awards from the Georgia Press Association, Associated Press and the Gannett Corporation.

Prior to joining MVC, Jeff was a writer, editor and production coordinator for Poultry & Egg News and Poultry Times for eight years.

Jeff serves on the board of directors of the Guest House, a senior adult daycare center. He also volunteers with the Boys & Girls Clubs of Hall County and the Humane Society of Northeast Georgia marketing committees. Jeff is a 2013 graduate of Leadership Hall County and currently serves on the program's planning committee.

He is a graduate of the University of Georgia and earned his degree in Communications.

Diane Speight

Diane oversees the graphic arts department as the Art Director at Morton Vardeman & Carlson. Formerly an artist and studio manager with the Sawyer Riley Compton agency of Atlanta, she also has worked for Merial Select, Inc. in Gainesville as the company’s senior marketing communications specialist, providing her with an excellent background and marketing experience with an international corporation.

With more than a decade of graphic arts experience, Diane’s work in graphic arts ranges from a top national advertising agency to a worldwide corporation, providing the perfect balance in experience to our client partners.

In addition to her professional work, Diane has exhibited her artwork regionally in North Georgia, in numerous galleries, shows and collections.

Christie Carey

A 2002 graduate of the University of Georgia’s Lamar Dodd School of Art in Graphic Design, Christie Carey helps conceive and implement advertising campaigns, branding efforts and design solutions for clients. She brings creative and technical edge to the MVC team in both new media, including web design and internet marketing, as well as in traditional mediums.

Prior to joining the MVC team, Christie worked as a designer for Partners + Napier Atlanta, where she helped craft memorable advertisements, marketing efforts, trade relations and other mass communications for major clients such as the Eastman Kodak Company.

Christie was also a design intern at Marketing Solutions Group, Inc., in Marietta, where she worked for clients such as the Georgia Baptist Convention and the Alabama Mission Board.

A Golden Key National Honor Society Member and a Governor’s Scholarship Recipient, Christie lives in Suwanee, Ga.

Cindy Smith

Cindy Smith has been Office Manager at Morton Vardeman & Carlson since 2012. She’s also the friendly voice of the agency, welcoming clients and visitors while keeping the office running smoothly.  

As Office Manager, Cindy handles many responsibilities including accounts payable and accounts receivable, managing production billing and coordinating the company’s payroll. In addition, Cindy gathers news article clippings and compiles contact and coverage reports for our public relations clients. She joined MVC in 2002 as Accounting Clerk.

Cindy grew up in Griffin and Lafayette, Ga. She holds an associate degree in business administration from Gainesville State College.


Martina Henderson

A graphic artist in our creative department, Martina Henderson helps create designs, branding, and advertising campaigns for clients.

Martina is an experienced artist and designer having worked as art director and designer at two New York agencies. She also has run her own creative shop working with small businesses, non-profit organizations and international corporations.

A graduate of Florida State University, Martina enjoys painting, photography and spending time with her husband and two children on the family farm. 

Tabitha D. Weaver

Tabitha Weaver is a production artist and provides account support for our account executives.

Before joining MVC permanently, Tabitha was an intern with the agency. Tabitha handles many different duties from day to day. She is a production artist in the creative department, works on projects for our account executives, assists with copywriting as well as our internet development department with SEO work.

Tabitha is a 2013 graduate of the University of North Georgia with a degree in English and a minor in studio art.

Active in the community, Tabitha serves as marketing director and vice chair on the Board of Directors for Northern Star Transitional Independent Living, and works with the annual Beekeeping Institute with the University of Georgia and Young Harris College. She also works with the National Institute for the Study of Transfer Students as the marketing coordinator and graphic designer.

Tabitha and her husband, Nicholas, have a son Zachary. She enjoys reading, design, painting, photography and hiking. Tabitha is currently working toward her goal of seeing every state in the U.S.

Michael Richards

As production manager, Michael Richards is at the center of almost everything that happens at our agency. Michael estimates, schedules and coordinates projects designed by the agency’s creative department. He manages printing and other work conducted by outside sources.

With more than 35 years of experience working for advertising agencies and printing companies, his technical expertise and understanding of all types of production are invaluable to our clients. He has served as a vice president of production, production director, production manager and print sales executive.

Michaels holds a fine arts degree from the Atlanta College of Art.

Away from the office, Michael likes being outdoors. On the weekends you can find him on Lake Lanier in his flat water kayak or hiking in the north Georgia mountains. Michael is also a novice watercolorist.


The MVC Team

When you partner with Morton Vardeman & Carlson, you seriously expand your toolbox through the experience and abilities of a dozen-plus communication professionals – at a fraction of the cost of a traditional in-house communications department. With a rich mixture of backgrounds in advertising, marketing, public relations, design, newspapers, consulting groups, museums, outdoor advertising, commercial printing and TV and radio broadcast, we bring a sweeping and intimate knowledge of the communications industries to your service.