Our History

1973 - Morton & Associates

A.L. “Tot” Morton founded our agency in the basement of his Gainesville home. As an advertising sales director for a national poultry publication, Morton set up shop using all the knowledge and contacts gathered in his 13 years in the poultry industry.

1994 - Morton Vardeman & Associates

John Vardeman, a former Atlanta Journal-Constitution bureau chief and national desk editor, joined the agency as a partner. He brought with him the vision for strong public relations, strategic marketing, and regional business development. The firm’s name changed to Morton Vardeman & Associates.

1999 - Morton Vardeman & Carlson

Longtime creative director, Tina Carlson, was promoted to executive vice president and named a partner. Her creative eye brings unique vision tailored specifically to each campaign. Carlson’s name became the newest “suffix” to join the signature green ampersand of the agency’s logo, making it “Morton Vardeman & Carlson.”