Blog

How to Use ‘Pokémon Go’ to Market to Millennials

Posted by Tabitha Davidson Weaver on Jul 13

Pokémon Go has taken the country by storm in the last few days. Here's a basic description of the game and a few suggestions of how you can draw players to your business. 

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Facebook Introduces New Ways to Measure Store Visits and Sales via Mobile

Posted by Tabitha Davidson-Weaver on Jun 14

It’s no secret that mobile use has changed the way we market to consumers, and Facebook has changed the game when it comes to mobile marketing. Just this morning, Facebook announced new ways for businesses to drive consumers to their brick-and-mortar stores, measure those visits, and tie in-store sales to Facebook ad campaigns.

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Morton Vardeman & Carlson Featured in Connections Magazine

Posted by Tabitha Davidson Weaver on Mar 11

Morton Vardeman & Carlson was recently featured in the Georgia Society for Association Executives (GSAE) quarterly magazine, Connections, for our work with the Georgia Poulry Federation's "ALL in or ALL Gone" campaign. 

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Managing App Permissions on Facebook

Posted by Tabitha Davidson Weaver on Feb 17

Last month, we shared a Facebook post about app permissions. Since there has been an increased focus on Internet security over the past week, we thought it would be a great time to show you how to increase the security of your information on Facebook. There are several apps that use permission-granting technology, and the conditions on which they can access your account are oftentimes hazy.    

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The Importance of Email Marketing

Posted by Rebecca Sessions on Sep 02

You already know that email marketing is important, but do you know why? Why is it that companies invest so much effort into successful email campaigns? 

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How to Enhance Your LinkedIn Profile

Posted by Tabitha Davidson Weaver on May 01

These days, we recognize that staying on top of the latest social media trends is a must, and making sure your LinkedIn profiles are memorable is a great way to stay ahead of the curve. Business professionals are constantly searching for leads on social networking sites like LinkedIn and Twitter, and if your profile or business page isn’t up to par, you might not get the recognition you deserve.

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Habersham SPLOST VI Marketing Campaign

Posted by Tabitha Davidson Weaver on Nov 05

MVC assisted the Habersham Chamber with public relations and marketing strategies to assure a consistent and compelling message throughout all public communications. The result was successful passage of the SPLOST referendum with over 50 percent voter turnout and 58 percent voting in favor of the sales tax.

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The Top Ten Reasons Your Company Should be Using Social Media

Posted by Tabitha Davidson Weaver on Oct 29

Many of you may know that social media is a growing cultural phenomenon, but did you know that there are more people worldwide with access to a smart phone than there are who own toothbrushes? Use this to your business' advantage and be active on social media!

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Copyright Infringement & the Internet

Posted by Tabitha Davidson Weaver on Oct 15

Have you heard the horror stories about companies and individuals being sued because of copyright infringement? Thanks to the Internet, and to common misconceptions about usage rights, there are several situations which could cause serious legal trouble. Read more here.

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MVC's 40th Anniversary Ad Series

Posted by Tabitha Davidson Weaver on Jul 08

In celebration of our 40th anniversary, we are featuring our leadership team in a series of print advertisements.

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Using LinkedIn Groups Features to Increase Website Traffic & Grow Your Business

Posted by Tabitha Davidson Weaver on Apr 30

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LinkedIn recently announced they have reached over 300 million users on their website, and a study found that the social media business networking giant directs 64% of all social media initiated corporate website visits. Let Morton Vardeman & Carlson help you take advantage of LinkedIn’s resources.

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The most efficient and effective marketing comes down to telling your story — again and again

Posted by John Vardeman on Mar 14

Our strategic marketing agency represents a regional law firm in north Georgia that is highly respected for its expertise in a number of specialized areas of the law. We showcase this expertise twice a month in a long-running series of publicized interviews that we have nicknamed “Legal Briefs.”

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MVC Celebrates 40 Years

Posted by Tabitha Davidson-Weaver on Oct 25

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This year marks Morton Vardeman & Carlson's 40th anniversary. Founded in 1973, MVC is Northeast Georgia's oldest and largest marketing, advertising and public relations agency.

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Referral Programs: an Excellent Marketing and New Business Development Tool

Posted by Patrick Ceska on Aug 22

Building deep relationships with clients is a cornerstone of any successful business venture. It is no secret that customers today are less trusting of what companies say themselves versus what their friends, colleagues or a third party say about a business.

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Crisis Navigation with MVC Client Mark Alexander of Stewart Melvin & Frost

Posted by Tabitha Davidson-Weaver on Aug 14

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Over the past two decades, Mark Alexander, a partner and trial attorney with Stewart Melvin & Frost, has helped countless victims navigate treacherous waters in the aftermath of a crisis. Read more to find out about the crisis tool kit Mark created, and how MVC helped in the process.

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Carroll Daniel Reveals New Logo

Posted by Tabitha Davidson-Weaver on Aug 06

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Brian Daniel, President of Carroll Daniel Construction, shares his experience with the Morton Vardeman & Carlson team and the thought process behind their recent decision to rebrand.

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University of North Georgia - Identity Development

Posted by Tabitha Davidson-Weaver on Aug 01

 

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Morton Vardeman & Carlson was chosen to design the new logo, website and visual identity guide for the new University of North Georgia. Read more about the process and see samples of our work here. 

 

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Why Billboard Advertising Still Works for Me

Posted by Tiffany Fessler on Jul 24

 

I know what you’re thinking – billboards are so 1968, why on earth are you writing a blog about billboards?

 

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Our Newest Client Video - National Renderers Association

Posted by Tabitha Davidson-Weaver on Jul 16

Check out our newest client video, produced for the National Renderers Association (NRA).

 

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Our Work to Help Prevent Prescription Drug Abuse

Posted by Tabitha Davidson-Weaver on Jul 11

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The nonmedical use and abuse of prescription drugs is a serious issue in our country, and it’s happening right here in Northeast Georgia––right in our own homes and families.

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MVC is on Adobe Creative Cloud

Posted by Lisa Aldridge on Jul 03

We have updated our Macs in the Design Department to take full advantage of the new Adobe® Creative Cloud™ service.

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MVC Team Runs Humane Society 5K

Posted by Tabitha Davidson-Weaver on Jun 25

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This past weekend, members of the MVC team donned their "Woody's Warriors" team shirts and participated in the Humane Society of Northeast Georgia's annual Mutt Strut 5k.

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Meeting Multigen Marketing Needs

Posted by Tiffany Fessler on May 08

I just moved, and it was not fun! It was my second move in a year – from a house, to a shared house, to a much larger shared house. There are four of us living there – me, my husband, my son and my mom. At one point in my marketing life, I would have said this puts me in the sandwich generation, but now I’m not so sure…

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Norton Intelligence: Trend One – It’s Not the End of the World

Posted by AE/Contributor on Jan 23

We enjoyed the John Cusack action-adventure movie “2012” as much as the rest of you, but Norton’s first trend he unveiled in his mid-January Norton Intelligence report made us feel a little better about where things are going.

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